Cetaphil
Agency: Gallery Media Group
The Challenge: Create organic B2C social and promoted content aimed to target individuals who have an interest in beauty, skincare, and self-care.
Role: Beauty Content Creator – I brainstormed, pitched, filmed, edited short form video and static images across TikTok and Instagram based off of market insights and social media trends. Some of my additional responsibilities included utilizing Sprout Social to engage with viewers, pull data for our social media reports, find ways to improve our content, and increase our followers, likes, and comments organically.