GottaGo

Social media project at VaynerMedia

Mission: Help connect users worldwide with access to bathrooms based on their location and individual needs.
Value Proposition:
– Easy user interface design
– Accurate info on accessible restrooms
– Filter for unique bathroom locations
– Crowd sourced bathroom information

Responsibilities Include:
– Community management
– Create, edit, and post assets across Instagram & TikTok
– Monitor content performance and make optimizations
– Brainstorm ideas/trends that are relevant to GottaGo

Performance Overview:
– Trends were the top performing category in addition to content revolving around “Get Ready with Me” and storytimes as users found it casual and relatable.
– Performance varied across different platforms based on audience’s interests and habits
– Instagram was the best performing platform for brand awareness
– TikTok was the top performing platform for engagement